Here is a list of the various profitability metrics for a retail store. From inventory to labor, from floor space to area of sales, everything in a retail store is important.
Horizontal & Vertical E-tailers
To browse through e-commerce apps, sometimes we get all the product categories in a single app, while the other times we get only a single category in an app. These are two different types of e-retailers. Tap to know more.
How does advertising on food delivery platforms work?
Ever came across a restaurant ad on Zomato or Swiggy, and wondered what this is? Well, that was the thought behind creating this. Tap to know about how advertising on food delivery apps work.
The Unsung Heroes – Distribution Systems
Have we ever wondered how our favorite packet of chocolate reaches our nearby store? Well, it is the distributors who play a major role in this. Tap to know about the unsung heroes – the Distribution Systems.
Accelerated Mobile Pages
You open a website with very much interest, but it takes some time to load. Ever been in this situation? Get to know the reason for this, and how this can be solved. Tap to read more.
Inshorts – The 60-word success story
Three IIT Delhi dropouts had a vision of delivering a 60-word summary of important news around the world.
Thus emerged Inshorts – the 60-word success story. Tap to read a summary of Inshorts.
Fyre Festival – the Festival all marketers need
A service, marketed as a luxurious music festival, over two weekends, with the best in food, art, & adventure, and an immersive music festival – but failing miserable and creating a disaster. A classic example of what happens when you over commit & under deliver. Tap to know more.
So the credit goes to…
A business needs to find out from where exactly has a customer converted? Is it the billboard? Is it your Google ad? Or is it your campaign on Instagram? Why? This is because of the sole intention of seeing which avenue gives more returns. Hence, marketing attribution in digital marketing is important. Tap to know more.
How do ‘Drips’ help in marketing?
Try to search for a product on Amazon, add it in your cart, but don’t purchase it. Wait for something to happen in your inbox. You’ll probably get a mail stating your incomplete purchase. This forms a part of drip campaign. Tap to know more.
What is Sensory Branding?
The ‘Dah-dumm’ sound which reminds you of Netflix. The trademark sound of Britannia. Or the bright colors of chips packets. Have you come across advertisements which target your senses? This is known as sensory branding. Tap to know more.
The wobble dance of ByteDance
We know the conundrum surrounding TikTok in recent times. Tap to find a more inclusive view on the rise of Tiktok and the wobble dance.
Statistical Tools used in Marketing
We all know about the different statistical tools, and have used them many times. But do we actually understand what do they mean? Tap to know a simple explanation of some statistical tools.
Understanding the Customer brain through Neuromarketing
Do colors and fonts influence a customer into buying a product? Why is the Coca Cola bottle in red, and not in any other color? Do you need to know the reason behind colors of Lays? Tap to know more.
Social Media Influencers as a Strategy for Marketers
“It is not the brand that will tell the consumers what it is, it is what the consumers convey each other”. Social media influences are being increasingly used as a strategy for marketers. Tap to know more.
The fourth P – Promotion
Burger King is known for its advertising & promotions. It is also very famous for its socially relevant themes, messages, and initiatives. But all of these form a part of their promotion mix. Tap to know more.
Customer Relationship Management – A very essential ingredient
A Yellow Pages Business directory service tried to enter the e-commerce, with different online segments. But failed miserably. Why? Tap to know more.
The art of Cinemagraphs
You see a beautiful picture on a blog site. But then you find a minute movement in the picture. Wait! That’s a cinemagraph – the thing for future marketers.
Tap to know more.
Whom do you ‘Attribute’ your sales to?
As a business, you need to track your sales & conversions down to the channel which is the most effective. And how do you perform that? Click to find out.
Buyer Persona – The script for your business.
A leading eye wear store got a first-time customer, looking for a pair of glasses. But, the salesperson already knew about the customer needs. How? Tap to know more.
Programmatic Native Advertising
The benefits of native ads plus buying the online advertising space automatically. Combine these, and you’ll get a whole new way of buying your ad space. Tap to know more,
The GE-McKinsey Matrix
We know about the BCG matrix as a strategic tool for marketers. But how do we cope with its limitations? For this, we have the GE matrix. Tap to know more.
The talk about ‘Vertical Video’.
Gone are the days when most of us record videos horizontally. Why did Snapchat become so popular, and what did it introduce in the market? Tap to find out.
The Fundamentals of Cohort Analysis
You have just launched a video streaming application, and want to measure its growth and engagement with certain metrics. What will you do? Tap to find out.
The two E’s of Customers – Engagement & Experience
Do you feel loved & memorable when a restaurant gives you a free item? Or are you excited to go to store which always has something new for you? Or you just want your name on the Coffee cup? These form a part of the Customer Experience. Tap to know more.
OTT (Over-The-Top) Advertising
Over The Top (OTT) services are slowly becoming just another part of the normal consumer journey. Several of these services have advertising as a source of their revenue. Click to read more.
How can a product Go-To-Market?
A mentor calls an intern to study about online promotions. The intern responds with a term he doesn’t know. Read to find out what happened.
How about marketing being ‘Personalized’?
Ever wondered how you get a pop up on your mobile regarding an offer in a store which you are just about to enter? Or get a pizza update when you are close to a Domino’s store?
The Heart of any Sales
An enterprise owner gets a call from a salesman to buy a financial reporting system.
Let us change the perception about the selling process & consumer buying process being the same.
Why Brands mix Low with High?
Not all products are born out of imagination. Sometimes, products & brands are formed by different strata of people. Click to know more.
Straight Line Persuasion
Ever stuck in a sales interview? Not able to sell a product when the interviewer asks you? Probably this is where you are going wrong? Tap to find out.
Recency, Frequency, Monetary.
Intrigued by the title? Wonder how customer can be segmented in a much better way using data? Tap to know more.
BCG Matrix – A Strategic tool for marketers
How can we use a matrix to carve out business strategies? How does the BCG matrix act as a strategic tool for marketers? Click to know more.
What is the ‘native’ in Native Advertising?
Ever come across the term ‘Native Advertising’? Have you felt the need to know what are those ads which pop up when you going through Instagram stories and feeds? Click to know more.
What’s beyond SERP Rank 1?
Do you put up and question on Google and it gives you a list of options to do, without you actually visiting the website? Well then this is something beyond Rank 1. Tap to know more.
The Product – Market Matrix
At the success party of Gringotts Ltd. the management has decided to take further steps to boost growth. Tap to find out how do they proceed.
Analytics – Why my last blog failed?
People often start their writing career with a ‘failed’ blog. But do they realize why did their blog fail? Where did they lack? Tap to know more.
Marketing Knowledge 