Fyre Festival – the Festival all marketers need

A service, marketed as a luxurious music festival, over two weekends, with the best in food, art, & adventure, and an immersive music festival – but failing miserable and creating a disaster. A classic example of what happens when you over commit & under deliver. Tap to know more.


So the credit goes to…

A business needs to find out from where exactly has a customer converted? Is it the billboard? Is it your Google ad? Or is it your campaign on Instagram? Why? This is because of the sole intention of seeing which avenue gives more returns. Hence, marketing attribution in digital marketing is important. Tap to know more.

What is Sensory Branding?

The ‘Dah-dumm’ sound which reminds you of Netflix. The trademark sound of Britannia. Or the bright colors of chips packets. Have you come across advertisements which target your senses? This is known as sensory branding. Tap to know more.