Here is a list of the various profitability metrics for a retail store. From inventory to labor, from floor space to area of sales, everything in a retail store is important.
To browse through e-commerce apps, sometimes we get all the product categories in a single app, while the other times we get only a single category in an app. These are two different types of e-retailers. Tap to know more.
Ever came across a restaurant ad on Zomato or Swiggy, and wondered what this is? Well, that was the thought behind creating this. Tap to know about how advertising on food delivery apps work.
Have we ever wondered how our favorite packet of chocolate reaches our nearby store? Well, it is the distributors who play a major role in this. Tap to know about the unsung heroes – the Distribution Systems.
You open a website with very much interest, but it takes some time to load. Ever been in this situation? Get to know the reason for this, and how this can be solved. Tap to read more.
Three IIT Delhi dropouts had a vision of delivering a 60-word summary of important news around the world.
Thus emerged Inshorts – the 60-word success story. Tap to read a summary of Inshorts.
A service, marketed as a luxurious music festival, over two weekends, with the best in food, art, & adventure, and an immersive music festival – but failing miserable and creating a disaster. A classic example of what happens when you over commit & under deliver. Tap to know more.
A business needs to find out from where exactly has a customer converted? Is it the billboard? Is it your Google ad? Or is it your campaign on Instagram? Why? This is because of the sole intention of seeing which avenue gives more returns. Hence, marketing attribution in digital marketing is important. Tap to know more.
Try to search for a product on Amazon, add it in your cart, but don’t purchase it. Wait for something to happen in your inbox. You’ll probably get a mail stating your incomplete purchase. This forms a part of drip campaign. Tap to know more.
The ‘Dah-dumm’ sound which reminds you of Netflix. The trademark sound of Britannia. Or the bright colors of chips packets. Have you come across advertisements which target your senses? This is known as sensory branding. Tap to know more.